Gayawan Photography

Challenge:
Gayawan Media LTD, a photography studio based in Yola, faced challenges in expanding its client base and increasing visibility. While the studio offered top-tier photography services, it struggled to differentiate itself in a competitive market. Their marketing efforts were largely traditional, and their online presence lacked the engagement needed to attract a wider audience. As a result, their potential client base remained confined to their local community, and they were unable to fully capitalize on digital platforms to grow the business.

Solution:
Lomay Consulting developed a comprehensive branding strategy for Gayawan Media LTD. First, we updated their brand identity to better reflect the professionalism and creativity the studio offered. This included refining their logo, selecting a new color scheme, and creating consistent brand messaging across all platforms. We also focused on expanding their online presence through targeted social media campaigns, engaging potential clients with captivating visual content. By leveraging local influencers, we helped Gayawan Media reach new audiences and build trust within the community. Additionally, we optimized their website for SEO, ensuring they appeared in search results when potential clients looked for photography services in Yola.

Outcome:
Within three months, Gayawan Media LTD saw a significant increase in both online engagement and local bookings. Social media traffic increased by 45%, and their website experienced a 30% growth in organic search traffic. The influencer partnerships helped broaden their audience, leading to a 50% increase in client inquiries. The newly designed brand identity and digital marketing efforts helped position Gayawan Media LTD as one of the leading photography studios in Yola, boosting both brand awareness and revenue.